David & Dayton Media — Los Angeles
More customers.Less guessing.
Paid media, creative, funnels, and follow-up run as one customer-acquisition system — with the reporting to prove what it returned.
Prefer to talk? (818) 524-8784nick@daviddaytonmedia.com
Real campaign data
Automotive · Meta lead generation
Fifty-nine customers’ worth of attention.
Automotive client — identity withheld
Leads
$234.19
Ad spend
Blended CPL
2
Campaigns
Source: Meta campaign reporting
Blended cost per lead
Automotive · 59 leads
Prequalified leads in 30 days
Real estate · $7.16 CPL
Volume generated
Real estate · 6 deals in escrow
See what growth looks like.
Four screens, four real campaigns. Use the tabs to go deeper at any point.
Real campaign data
Automotive · Meta lead generation
Fifty-nine customers’ worth of attention.
Automotive client — identity withheld
Leads
$234.19
Ad spend
Blended CPL
2
Campaigns
Source: Meta campaign reporting
Automotive · testing
Test small. Learn quickly.
Leads
$42.57
Spend
Cost per lead
Early
11 leads · $21.29
$1.94 CPL
Mid
15 leads · $39.67
$2.64 CPL
Later
16 leads · $42.57
$2.66 CPL
$5/day at the referenced snapshot · 1,184 reach · 1,808 impressions. Campaign budgets shown represent specific historical snapshots and should not be interpreted as a universal recommended advertising budget.
Automotive · scaling
Scale what works.
Leads
$191.62
Spend
Cost per lead
Early
32 leads · $145.38
$4.54 CPL
Mid
39 leads · $184.70
$4.74 CPL
Later
43 leads · $191.62
$4.46 CPL
$10/day at the referenced snapshot · 3,162 reach · 5,291 impressions. Campaign budgets shown represent specific historical snapshots and should not be interpreted as a universal recommended advertising budget.
Nothing rounded, nothing hidden
Show your working.
Every figure on this site is computed from the same verified records — never typed in by hand.
Real estate · home-value offer
Forty-nine prequalified leads in thirty days.
Residential real-estate client — identity withheld
Prequalified leads
$350.94
Ad spend
Blended CPL
30
Days
The client published this result themselves. Original reporting in the Proof tab.
Real estate · reported outcome
Leads are the middle of the story.
Residential real-estate client — identity withheld · 90-day reporting period
88
Qualified leads
$965
Ad spend
Deals in escrow
Volume generated
A residential real-estate campaign generated 88 qualified leads and was associated with approximately $6M in transaction volume from $965 in total advertising spend during the reported period. Advertising may contribute to business outcomes without necessarily being the sole cause.
Original reporting
The receipts, unedited.
Screenshots straight from Meta Ads Manager. Account names and any personal details are redacted — the numbers never are.
See them full size ↓Use the tabs to move through the campaign states.
The original reporting, not a redraw.
Straight from Meta Ads Manager. We redact account names and anything personal — never the numbers.
SOURCE: META ADS MANAGER
Account names, handles and personal details are redacted.
Open the full case studies →From attention to revenue.
Eight stages, one accountable path. Most agencies stop at stage three.
- 01
Attention
Earn the stop.
- 02
Intent
Give the right person a reason to act.
- 03
Lead
Make the next step easy.
- 04
Qualification
Cheap leads are not always good leads.
- 05
Follow-Up
Interest expires quickly.
- 06
Appointment
Turn interest into a conversation.
- 07
Customer
Track what closed.
- 08
Revenue
Feed the result back into advertising.
01
Paid Acquisition
Facebook · Instagram · Feed · Reels · Stories
02
Creative
Static advertisements · Video editing · Concepts · Hooks · Copywriting
03
Funnels
Landing pages · Instant forms · Qualification · Booking pages · Quote pages
04
Lead Systems
CRM · SMS · Email · Lead routing · Notifications
Let us earn month two.
First month
$0 management fee
For qualifying new clients, the client funds the advertising budget while David & Dayton waives its management fee during the first month.
Promotional offer subject to availability, scope, eligibility, and a written agreement. Advertising spend and third-party costs are separate.
- Strategy
- Campaign setup
- Creative
- Funnel
- Tracking
- Optimization
- Reporting
Four accounts. Four different jobs.
All work →CASE STUDY 001
Client workAutomotive Lead Generation
Automotive
- 59
- Leads
- $3.97
- Blended CPL
- $234.19
- Spend
CASE STUDY 002
Client workResidential Real Estate
Real Estate
- 88
- Qualified leads
- 6
- In escrow
- $6M
- Volume
CASE STUDY 003
Client workHome-Value Lead Campaign
Real Estate
- 49
- Prequalified
- $7.16
- Blended CPL
- 30
- Days
CASE STUDY 004
Client workAesthetics Brand at Scale
Health & Aesthetics
- 1.7M
- Engagements
- 32.3K
- Link clicks
- $73K
- Managed spend
Request a strategy call.
Four short steps. Before we speak we’ll review your website, offer, current advertising, competitors, and conversion path — so the call starts with substance.
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