CASE STUDY 004
Client workAesthetics Brand at Scale
- 1,689,226
- Post engagements
- 32,289
- Link clicks
- 16,173
- Landing page views
- Reported spend
Cosmetic practice — identity withheld · Source: Meta Ads Manager reporting
Context
A recognised practice needed sustained reach and qualified traffic — at a budget level where wasted spend gets expensive quickly.
Objective
Hold a high-visibility aesthetics brand in front of its market at scale, across engagement and traffic objectives.
Funnel
Engagement and traffic campaigns → practice website
Reported delivery
Engagement
1,689,226
Post engagements
$0.00945 · Cost per engagement
$15,969.69 spent
Traffic
32,289
Link clicks
$0.96 · Cost per link click
$30,861.68 spent
Traffic
16,173
Landing page views
$1.59 · Cost per landing page view
$25,722.49 spent
These figures report advertising delivery — engagements, link clicks, and landing-page views — for the campaigns and reporting period shown. They are not a claim about leads, appointments, or revenue produced.
Proof
SOURCE: META ADS MANAGER

Three active campaigns with per-campaign spend
Account name, campaign name and profile image redacted. Naming the client requires written authorization.
Full size ↗Identifying account and lead information is always withheld, blurred, or redacted before reporting screenshots are published.
What was learned
- At this budget level, the job is disciplined allocation: engagement to hold attention, traffic to move it somewhere useful.
Figures represent historical performance for the specific campaign, client, and reporting period identified. Past performance does not guarantee future performance.