D&D

CASE STUDY 004

Client work

Aesthetics Brand at Scale

1,689,226
Post engagements
32,289
Link clicks
16,173
Landing page views
$72,553.86
Reported spend

Cosmetic practice — identity withheld · Source: Meta Ads Manager reporting

Context

A recognised practice needed sustained reach and qualified traffic — at a budget level where wasted spend gets expensive quickly.

Objective

Hold a high-visibility aesthetics brand in front of its market at scale, across engagement and traffic objectives.

Funnel

Engagement and traffic campaigns → practice website

Reported delivery

  • Engagement

    1,689,226

    Post engagements

    $0.00945 · Cost per engagement

    $15,969.69 spent

  • Traffic

    32,289

    Link clicks

    $0.96 · Cost per link click

    $30,861.68 spent

  • Traffic

    16,173

    Landing page views

    $1.59 · Cost per landing page view

    $25,722.49 spent

These figures report advertising delivery — engagements, link clicks, and landing-page views — for the campaigns and reporting period shown. They are not a claim about leads, appointments, or revenue produced.

Proof

SOURCE: META ADS MANAGER

Meta Ads Manager showing 1,689,226 post engagements at $0.00945 each for $15,969.69, 32,289 link clicks at $0.96 each for $30,861.68, and 16,173 landing page views at $1.59 each for $25,722.49.

Three active campaigns with per-campaign spend

Account name, campaign name and profile image redacted. Naming the client requires written authorization.

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Identifying account and lead information is always withheld, blurred, or redacted before reporting screenshots are published.

What was learned

  • At this budget level, the job is disciplined allocation: engagement to hold attention, traffic to move it somewhere useful.

Figures represent historical performance for the specific campaign, client, and reporting period identified. Past performance does not guarantee future performance.

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