D&D

CASE STUDY 002

Client work

88 qualified leads. 6 deals in escrow.$6M in volume.

$965 in total advertising spend during the reported 90-day period.

Residential real-estate client — identity withheld · Source: Campaign reporting and client-confirmed outcomes · 90-day reporting period

Context

The client needed qualified seller and buyer opportunities — not just contact records — at a cost that made sense against commission economics.

Objective

Generate qualified residential real-estate opportunities.

Funnel

Meta lead campaign → qualification → follow-up → appointment

Qualification: Location, property type, and timeline qualification before handoff.

Result

88
Qualified leads — in 90 days
$11
Average cost per qualified lead
6
Deals in escrow — within 90 days of launch
$6M
Volume generated (approx.)
$965
Total advertising spend
90
Day reporting period

A residential real-estate campaign generated 88 qualified leads and was associated with approximately $6M in transaction volume from $965 in total advertising spend during the reported period. Advertising may contribute to business outcomes without necessarily being the sole cause.

Proof

SOURCE: CAMPAIGN REPORTING

Proof slot

Original results graphic — residential real-estate campaign

Awaiting the approved original results graphic. Client and lead identities will be redacted before publication.

Identifying account and lead information is always withheld, blurred, or redacted before reporting screenshots are published.

What was learned

  • Qualification questions kept follow-up focused on real opportunities.
  • Deal outcomes — not lead counts — were the metric the client actually cared about.

Next steps

  • Maintain qualification standards while expanding the service area.

Figures represent historical performance for the specific campaign, client, and reporting period identified. Past performance does not guarantee future performance.

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