CASE STUDY 001

Client work

Automotive Lead Generation

59
Leads: $234.19
Total ad spend: $3.97
Blended cost per lead: 2
Active campaigns

Automotive client — identity withheld · Source: Meta campaign reporting

Context

The business needed a repeatable source of local customer opportunities without committing a large untested budget.

Objective

Generate qualified automotive leads through Meta lead-generation campaigns.

Offer

A locally relevant offer promoted through Meta lead campaigns, refined during the testing phase.

Funnel

Meta lead campaign → instant form → qualification → follow-up

Qualification: Lead form questions plus follow-up contact.

Testing

Test small. Learn quickly.

16
Leads: $42.57
Spend: $2.66
Cost per lead

Early
11 leads
$21.29 spend
$1.94 CPL
Mid
15 leads
$39.67 spend
$2.64 CPL
Later
16 leads
$42.57 spend
$2.66 CPL

Testing provides signal about which creative, offer, audience, and campaign deserve more budget.

$5/day at the referenced historical snapshot · 1,184 reach · 1,808 impressions

Scaling

Scale what works.

43
Leads: $191.62
Spend: $4.46
Cost per lead

Early
32 leads
$145.38 spend
$4.54 CPL
Mid
39 leads
$184.70 spend
$4.74 CPL
Later
43 leads
$191.62 spend
$4.46 CPL

When testing identifies a winner, budget follows the campaign that earns it.

$10/day at the referenced historical snapshot · 3,162 reach · 5,291 impressions

Combined result

16 testing + 43 scaling = 59 leads

$42.57 + $191.62 = $234.19

$234.19 ÷ 59 = $3.97 blended CPL

Campaign budgets shown represent specific historical snapshots and should not be interpreted as a universal recommended advertising budget.

Proof

SOURCE: META CAMPAIGN REPORTING

Proof slot

Meta reporting screenshot — testing campaign

Awaiting approved screenshot. Account name and any lead identities will be redacted before publication.

Proof slot

Meta reporting screenshot — scaling campaign

Awaiting approved screenshot. Account name and any lead identities will be redacted before publication.

Identifying account and lead information is always withheld, blurred, or redacted before reporting screenshots are published.

What was learned

A small testing budget produced enough signal to identify which campaign deserved scale.
Cost per lead stayed under $5 while budget roughly doubled from testing to scaling.

Next steps

Continue scaling while lead economics hold.
Expand creative variations against the winning offer.

Build My Campaign All Work

Figures represent historical performance for the specific campaign, client, and reporting period identified. Past performance does not guarantee future performance.