Services
Everything between the ad and the customer.
Services
Four parts. One system.
Paid acquisition, creative, funnels, and lead systems are not separate menu items — each exists to make the next one work.
01
Paid Acquisition
Meta Ads
- Feed
- Reels
- Stories
- Retargeting
- Lead campaigns
Google Ads
- Search
- High-intent campaigns
- Call campaigns
- Branded campaigns
- Local campaigns
02
Creative
- Static advertisements
- Video editing
- Concepts
- Hooks
- Copywriting
- Offers
- Variations
- Creative testing
Built from client footage, existing assets, photography, licensed media, and design.
03
Funnels
- Landing pages
- Instant forms
- Qualification
- Booking pages
- Quote pages
- Thank-you pages
- Conversion optimization
04
Lead Systems
- CRM
- SMS
- Lead routing
- Notifications
- Appointment reminders
- Reporting
- Attribution
The customer-acquisition system
From attention to revenue.
Attention
Earn the stop.
- Meta advertising
- Google advertising
- Hooks
- Creative concepts
- Static ads
- Video
- Offer positioning
- Copy
Intent
Give the right person a reason to act.
- Offer structure
- Value proposition
- CTA
- Local relevance
- Pain and problem framing
- Proof
- Legitimate urgency
Lead
Make the next step easy.
- Meta Instant Forms
- Landing pages
- Quote forms
- Call campaigns
- Calendars
- Lead magnets
Qualification
Cheap leads are not always good leads.
- Service
- Location
- Budget
- Timeline
- Ownership
- Need
- Customer type
Contractors
- Project type
- Budget range
- ZIP code
- Timeline
- Property ownership
Real estate
- Location
- Property type
- Seller timeline
- Home address
Fitness
- Goal
- Location
- Trial interest
Follow-Up
Interest expires quickly.
- Immediate SMS
- CRM alerts
- Lead assignment
- Call notifications
- Missed-call text back
- Follow-up sequences
Appointment
Turn interest into a conversation.
- Calendar
- Confirmation
- Reminders
- Rescheduling
- Attribution
- Lead owner
Customer
Track what closed.
- New
- Contacted
- Qualified
- Appointment
- WonLost
Revenue
Feed the result back into advertising.
Campaign A
More leads
Lower value per closed customer
Campaign B
Fewer leads
More closed revenue
Campaign B deserves priority. That is the difference between counting leads and building acquisition. Where clients share closed outcomes, results feed back into how budget is allocated — revenue attribution depends on the data each client can provide.